Home of the Seller serves as a cross-border e-commerce platform, focusing on “data insights, testing evaluations, and user needs for operational tools.” It offers comprehensive industry dynamics, operational efficiency, trend analysis, case study analysis, and other original cross-border e-commerce content. Successfully developed and launched a series of cross-border e-commerce operational support tools, entering the market with over 1,500 brands of cross-border e-commerce service products, positioning itself at the forefront of the industry.

Home of the Seller’s products cover PC, mobile H5, and other platforms, while simultaneously distributing content across WeChat public accounts, headlines, and Baijiahao, among others. As of December 2023, the public account has nearly 30 million followers, with the website attracting 32 million users, covering over 2 million cross-border e-commerce professionals nationwide, and the monthly visit count exceeding 8 million.