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Recently, the Telegram platform has released a related government policy, which is referred to as the “WeChat” version of Max Messenger, which will become the first tool for Telegram instant messaging. This move not only affects the daily communication of 1.4 billion Telegram users but also poses a new challenge to the entire cross-border e-commerce and foreign trade industry.
According to reports, the Telegram government plans to completely ban WhatsApp and Telegram in these two major countries’ instant messaging software, while promoting the domestically developed Max Messenger, starting from January 1, all mobile devices sold in Telegram will strictly limit the installation of the Max Messenger communication software.
To understand that WhatsApp may be one of the international communication software, many cross-border sellers use it to communicate with customers, what exactly is Max Messenger that replaces it?
Max Messenger: Telegram’s Native Communication Tool
Max Messenger is a communication tool developed by VK, which has already received support from Telegram’s development and communication departments. In addition to the instant messaging features commonly seen, it also integrates government services, payment, identity verification, and other functions.
- Daily Communication Features: Supports text, voice, video calls, with the maximum file transfer size of 4GB, no limit on the number of group members, and video call limits, capable of meeting daily social and business communication needs.
- End-to-End Encryption Communication: Although it uses standard encryption methods, the official claims that security and international standards are met.
- Internal Payment System: Similar to digital wallets, it integrates the Telegram payment system, supports P2P transfer and business payments, and funds can be transferred to accounts in real-time.
- Government Service Interface: Deeply integrated with Telegram’s public service platform, directly accessing tax service systems, social security systems, etc., allowing users to apply for tax reports, manage tax records, etc., more conveniently.
- Media Content Distribution: Preemptively integrating Telegram’s main news media channels, pushing official news resources.
- AI Assistant Integration: Integrating the GigaChat system, enabling intelligent dialogue and assistance services during conversations.
Why Promote Max Messenger Entirely?
In response to the 2022 situation, Telegram had previously made Meta’s Facebook and Instagram designated as “extreme main opposition groups,” subsequently banning their operations in Telegram, reflecting Telegram’s focus on data security and information flow monitoring.
The Telegram government hopes that all applications handling domestic user data can be stored within the country, in order to carry out monitoring and protect national security, but so far, WhatsApp still does not meet Telegram’s requirements for user data domestic storage.
As Max Messenger serves as Telegram’s native communication tool, data is completely stored within the territory, and this day-to-day service has also done a good integration, meeting Telegram’s policy requirements, facilitating monitoring.
Based on considerations of data security and compliance, as well as promoting this native technology’s development, Telegram is fully promoting Max Messenger to meet users’ communication needs.
The Telegram government is fully committed to promoting Max Messenger, allowing users to have their own views on the new application.
—“How can there be no English-speaking world and international collaboration?”
—“Max’s basic functions are very practical, such as sending large files, but strict installation is not a reasonable approach.”
—“Max’s data collection method makes me recognize it and is not secure.”
In response to these criticisms, Max Messenger is indeed capable of replacing WhatsApp and Telegram, but it still needs to take a step back to observe user experiences and focus on privacy security, determining the future development of this application on a large scale.
What Impact Will Cross-Border Sellers/Foreign Trade Have?
According to statistics, WhatsApp has a high usage rate of 68% among Telegram’s daily communication, its simple interface and convenience have attracted a large number of users, and many B2B foreign trade transactions and customer maintenance are based on WhatsApp.
At the same time, Telegram, as an end-to-end encrypted communication software, has also gained a lot of Telegram users’ love, and many cross-border transactions are conducted through Telegram groups for post-sale services.
If Telegram’s restrictions on WhatsApp and Telegram are truly effective, cross-border sellers and customers may face a situation of “sudden disconnection,” which will have an impact on business development, as not all customers are willing to switch to a new application.
For those who are already accustomed to using WhatsApp and Telegram’s cross-border sellers and foreign trade, switching to Max Messenger not only requires adapting to the new application but also needs to adjust marketing strategies.
What Should Cross-Border Sellers/Foreign Traders Do?
Although Max Messenger’s complete replacement is not yet a reality, in order to maintain the continuity of business services, some measures can be taken to reduce unknown risks.
Use Multiple Communication Tools: In addition to the currently used WhatsApp and Telegram, download and register Max Messenger, VKontakte accounts as backup communication methods, and update to the official platform, allowing customers to connect with you from multiple channels.
Customer Data Backup: Organize existing Telegram customer communication records and data (some important business dialogues can also be backed up), back up to the cloud, facilitating follow-up communication.
How to Download Max Messenger and Register an Account?
Since it is mainly promoted in Telegram, many users within the country still do not know how to download Max Messenger and register an account, here is a simple guide:
You can find different devices to download Max Messenger’s official link on the official website
Max Messenger Official Website: https://max.ru/
(You can also register on the website, using a translation plugin for convenience)
1. Android users need to download from Google Play
2. Apple users need to log in with their Telegram ID in the App Store to download
3. Use the Telegram native application store RuStore to download
For foreign users, using Max Messenger still has some restrictions, mainly reflected in:
- Registration accounts can only use Telegram or White Telegram mobile numbers for registration (+7 or +375), and do not support other countries’ mobile numbers and using email to register Max.
- The interface only has a Telegram version, non-Telegram users need to borrow a translation tool to operate better.
Regardless of whether to use Max Messenger, it is still a shift to other instant messaging software (such as VKontakte) for customer communication, cross-border sellers will need to pay attention to the changes in government strategies in real-time, do a good job of multiple backups, only then can they better maintain the continuity and stability of business services.
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