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TikTok live selling has become a hot topic among users on major overseas social media platforms. Both viewers and influencers can enjoy the fun of live streaming, and this interactive selling method can effectively enhance the trust between viewers and sellers. Any regular user of the platform can start a live stream, whether sharing their daily life or selling products. As long as the content is interesting and useful, it can attract significant attention. Many factors influence the popularity and sales of a live stream, and how the host enhances interaction is a key factor. Today, the [DuoPlus Cloud Phone TikTok Cross-Border Special] focuses on how to boost interaction in your live stream, making it easy for your account to attract followers!
What are the TikTok Interaction Methods?
Interaction Methods
To enhance the interaction effect in your live stream, you first need to understand the interaction methods available on this overseas version of Douyin, and then plan your live stream: at which stage of the live stream to add interaction.
- Poll Interaction: In the live stream, the host can set up polls to increase interaction with the audience. For example, you can set up product interest polls, live stream direction polls, host rating polls, etc., to better understand the audience’s interests and needs.
- Bullet Comment Interaction: TikTok live stream viewers can also post bullet comments and comments, and some bullet comments will scroll at the top of the live stream. The host should closely monitor these bullet comments, chat more with the audience, and not ignore them to increase the live stream’s popularity.
- Gift Interaction: A way for the host to generate revenue in the live stream and for the audience to show their appreciation for the host’s performance.
- Activity Interaction: Setting up interesting activities can effectively increase audience participation, such as prize competitions, product raffles, lucky bag draws, speed games, etc., which can increase the audience’s retention rate in the live stream.
- Q&A Interaction: During the live stream, you can make the Q&A entertaining and not mechanically answer audience questions. For example, if you are selling peripheral products, you can set up some interesting product-related questions to ask the audience. If you are selling skincare products, you can set up skincare-related questions. This not only stimulates the audience’s desire to answer but also increases their knowledge, making them trust your product brand more.
Most Effective Interaction Techniques
- ✅ Pay Attention to Q&A Interaction: Real-time responses can give the audience the greatest trust. You can: ① Name and thank supporters ② Personalized suggestions: First, select a lucky audience member and then give product suggestions based on their description. For example, if you are selling cosmetics, you can give suggestions based on the audience’s skin condition. If you are selling home products, you can give simple customized suggestions based on the audience’s house description.
- ✅ Pre-heat Interaction: Many people overlook that interaction before the live stream is also a way to increase viewership. Analyze the characteristics of your live stream audience and fans, and you can pre-release “countdowns” and “interaction topics” in your live stream room. Use real-time hot topics to sense the audience’s focus in advance and promote the live stream on other social media and channels. For example, you can inform the audience that there will be a voucher or red envelope grab at the start of the live stream and retain interested users in your private domain through community methods for the next live stream announcement.
- ✅ Product Usage Interaction: If your product can be demonstrated in the live stream, the best way is to use the product directly and answer the audience’s questions in real-time during the usage, giving the audience the most authentic experience.
- ✅ Set Up Interesting Activities to Attract Traffic: Interesting activities are the main way to increase the audience retention rate in the live stream. The activity interaction segment must be set according to the entire live stream process, interspersed at the beginning, middle, and end to maintain the live stream’s heat rhythm. For example, you can set up three lucky bags at the beginning, middle, and end, and the prizes in the lucky bags can be vouchers or product trials. You can also initiate a challenge at the end, encouraging the audience to duet, connect, and share with you.
DuoPlus Cloud Phone TikTok Illustration
What are the Live Script Techniques?
The importance of live scripts is mainly reflected in the following aspects: atmosphere maintenance, fan attention and retention, and product sales. Here are some practical live script phrases for you.
Guiding Attention and Retention Phrases
“Hey, click follow, I promise it’s the best click you’ll ever make! These deals are worth grabbing… Welcome everyone to grab the deals.”
“I see a lot of new faces, (read out the user’s name, like who and who), welcome to the new friends who just joined the live stream, I guarantee you won’t regret watching this live stream!”
“Click the follow button, and you’ll get unexpected surprises. Don’t believe it? Just click and see! Some viewers have already won…”
“Welcome to watch our latest product preview. This product is about to be launched, and the live stream will release a sneak peek. Follow to get a trial experience!”
Product Sales Techniques Phrases
“To the friends watching the live stream, we have a total of 10 products. Let me ask you a question… I’ll pick and send a special interaction gift to those who answer correctly!”
“Let me tell you a little story related to this product… (focus on the product experience)”
“Today, we are comparing these… two products. One is more suitable for… the audience, and the other is more suitable for… the audience.”
“Today’s live stream has a special offer, only during the live stream. If you miss it, you won’t get this price. Exclusive live stream discount!”
“… User ‘Today is our lucky viewer! Become the 100th lucky user to place an order in the live stream. Let’s see who will get the benefit today!”
“Welcome to participate in the live stream games (lottery, voting, Q&A, guessing). Friends who participate and win will get…”
Combining Content Marketing with Live Selling
To make your live selling on TikTok effective, besides enhancing interaction and scripts, you also need to enrich your TikTok content and learn to combine content marketing with live selling.
Influencer Collaboration Marketing
Just like the domestic version of Douyin, besides positioning and promoting your live stream room, you can also collaborate with other influencers in related industries, do live stream connections, invite other influencers to co-shoot videos, and do short video pre-heating. This can greatly increase the audience’s interest.
Creating a Precise Persona
Showcase a specific persona in the live stream to strengthen the host’s impression in the audience’s mind. When they see a certain product, they can think of the host and the live stream room. In the live stream room, you can be an experienced guy sharing practical tips, a humorous and talkative uncle, or a fresh and clean review expert.
Unattended Live Selling
Besides live selling with real people, AI hosts and unattended live selling are now popular overseas. As the name suggests, it is unattended live streaming. The advantage of this type of live stream is that it does not require a lot of manpower and material resources, and it can achieve 24-hour unattended live streaming online, maximizing the promotion of your products. DuoPlus Cloud Phone can not only achieve TikTok unattended live selling but also control multiple devices simultaneously for live streaming, helping users better achieve TikTok live selling operations.
DuoPlus Cloud Phone Assists TikTok Live Selling
How does DuoPlus Cloud Phone assist TikTok live selling?
- ✅ Unattended Live Streaming: You can upload your products or other videos on the cloud phone interface to achieve 24-hour uninterrupted live streaming with clear and stable live stream quality.
- ✅ Short Video Operations/Social Media Operations: DuoPlus not only runs TikTok perfectly but also runs major overseas mainstream media smoothly, such as Facebook. Users can operate TikTok short videos while also operating other overseas media, creating an account matrix.
- ✅ Batch Control: One person can operate hundreds or thousands of cloud phones in batches, achieving multiple window live streaming, maximizing operational cost savings.
How to start TikTok live streaming with DuoPlus?
- Unattended Live Streaming - DuoPlus supports directly reading videos from your cloud phone and inputting the video into the cloud phone’s camera to achieve 24-hour unattended live streaming.
- Live OBS Streaming - Use OBS software to read audio and video streams for live selling.
When doing TikTok live streaming or short video operations, it is often a process of experience accumulation and precipitation. Grasp the audience’s pain points, analyze your product’s selling points, and enhance live stream interaction. This is a key factor in the growth of live selling data. Besides live selling operations, which need to be strengthened by operators, combining other social media operations is also a path to strengthen product promotion.
DuoPlus Cloud Phone can assist in global social media marketing like TikTok. One person can operate several to dozens of phones on the web, with the cloud phone being online 24/7, achieving batch management of multiple accounts and multiple cloud phones on one device, meeting daily social, business transactions, live selling, brand promotion, and more.
Thank you for watching this [DuoPlus Cloud Phone TikTok Cross-Border Special]. We will continue to bring you more quality content and cross-border tips and information sharing. Quality accounts and business development rely on operational skills. Follow DuoPlus Cloud Phone to learn about the latest industry insights and social media operation skills.
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