With the continuous expansion of TikTok’s e-commerce market, the platform’s traffic redirection is also on the rise. More and more cross-border sellers are utilizing TikTok’s short video marketing and live streaming to reach overseas customers, showcasing the uniqueness and applicability of their products, and exploring opportunities in the cross-border e-commerce industry.

Many cross-border sellers encounter a major issue when using TikTok: account bans. New accounts that have not been properly nurtured can easily get banned, leading to a fundamental lack of traffic. This article will summarize the common reasons for account bans and provide some operational skills to help cross-border users improve account quality.

How Do TikTok Accounts Get Banned?

The TikTok market and spending power are enormous, and many cross-border sellers will register multiple accounts to operate. However, this can also lead to account content discrepancies, making TikTok’s platform management increasingly strict.

Moreover, TikTok’s content review and distribution utilize a combination of human and AI review to enhance efficiency. AI reviews and trending content can easily lead to certain sensitive content being directly flagged, even resulting in account bans.

After an account is banned, TikTok will no longer allow you to log in. If you need to appeal, you must send an email to TikTok’s official customer service, but the success rate is generally very low and the process can be lengthy.

Based on the experiences of many cross-border sellers, TikTok will often ban an account within a short period of time if the platform detects any violations, such as accounts that do not comply with regulations, security issues, etc.

What Are the Reasons for TikTok Account Bans?

TikTok account bans can occur for various reasons, and when an account is banned, the platform will only respond with vague reasons, then direct users to check the platform rules. Therefore, many cross-border sellers find it difficult to avoid risks, making it hard to comply with regulations, especially when a significant portion of accounts are banned due to:

Account Reasons

1.Logging in from the same device with multiple accounts, leading to TikTok detecting account connections and directly banning the accounts.

2.Excessive activity from the account (such as posting a large amount of content in a short time or engaging in too many interactions), which TikTok flags as abnormal behavior.

3.Using third-party tools to increase traffic, which is considered a violation of platform rules.

Network Reasons

1.IP address fluctuations, leading to the system directly flagging the account as non-compliant.

2.Using shared IP networks, which can lead to other flagged accounts being linked to your account.

Content Reasons (TikTok’s content review criteria may vary each time)

1.Content that is transferred from domestic materials or mixed with high repetition rates may be flagged by the system as insufficiently original.

2.Continuous repetition of content or a single background may be flagged as “spam” (especially if no one is watching the live stream).

3.Content containing commercial keywords or sensitive words may lead to account bans due to excessive commercial activity (such as free/privileged/connected content that falls under sensitive keywords).

4.Video content distribution times are not appropriate; for example, if content is distributed during peak hours in China, it may not only be limited in traffic but also flagged as a fake account in the long term.

5.Using non-official music libraries for background music may violate platform rules (copyright issues).

In summary, we can see that user behavior, content compliance, and login devices are all key factors leading to account bans. TikTok users need to be aware of the operational processes to find the issues that lead to account bans and maintain account stability.

Preventing TikTok Account Bans: Operational Skills

After understanding the major reasons for TikTok account bans, it is even more important to operate the account correctly to avoid bans. Here are some practical account self-management skills:

Account Operations:

• Maintain a single device for a single account, and ensure that the login device is the best from the start.
• Content distribution and interactions need to be gradual, and it is recommended to nurture the account for at least three days before heavy activity.

Network Configuration:

• Use high-quality static IPs to avoid sharing, which can enhance account stability.
• A single TikTok account’s network should not fluctuate too much.

Content Distribution:

• Maintain original content, and ensure that live broadcasts are scheduled to avoid excessive repetition (the nurturing period for accounts is longer, but the rights and stability of the account are better).
• Live broadcasts should have the most variety, while also paying attention to sensitive keywords.
• Content distribution times should be fixed, and should align with the account’s scheduled times.
• Content background music should directly use original sound or official music libraries.

For users operating TikTok accounts in different regions, it is best to consistently use one device to operate a single account, choosing reliable network service providers and devices to effectively reduce account violations.

In practice, the device used to log into TikTok accounts may not be convenient, and the number of devices cannot be changed, which lacks a certain degree of flexibility. Users with multiple account management needs can use DuoPlus cloud phones, which can be used without limits, and each cloud phone is an independent environment, supporting modifications to device parameters, further enhancing the status of TikTok accounts, meeting the needs of TikTok short video marketing, live streaming, cross-border stores, and more.

If the above aspects are all taken into account, but the TikTok platform still controls the account, you can also try to send an email to TikTok’s official customer service for an appeal, but the success rate is relatively low, and the time can be quite long.

In the email, clearly state the banned account information, including the registered email, username, linked phone number, etc., and also specify the ban situation (such as the content of the ban notice received, ban time) and explain the reason for the appeal, attaching evidence of compliance with operational regulations, such as original content materials, authorization documents, etc.

As a cross-border player on TikTok, we cannot change the platform rules, but the only way to succeed is to continuously learn skills from successful experiences, ensure the stability of our own accounts, and gradually develop cross-border business.

Thank you all for watching this 【DuoPlus Cloud Phone Cross-Border Special】, focusing on quality accounts and business development without stopping operational skills, and will continue to bring more quality content and cross-border resources sharing.

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