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In 2026, TikTok has become an indispensable core player in the cross-border e-commerce market.
On one hand, TikTok continues to promote localized e-commerce deployment in multiple countries and regions, with rapid development evident in the sectors of the Americas, Southeast Asia, and Europe. On the other hand, the integration of content, e-commerce, and advertising is also accelerating significantly.
This means that the TikTok e-commerce ecosystem is continuously expanding, but rules and gameplay are evolving rapidly. As a representative of overseas-centric content e-commerce, TikTok is rebuilding content production and growth strategies through AI capabilities.
For sellers, finding a consistent way to promote overall growth on TikTok has already become a challenge.
TikTok Launches AI Shopping and Visual Commerce Features
TikTok Shop is rolling out two new AI capabilities, taking a step forward to reduce operational costs for sellers in content creation and management.
- AI Video Generator: Uploaded product images can be generated into video content complete with background music and voiceovers, without the need for real people or live recording.
- AI Product Detail Generation: By inputting an image and a brief description, you can generate a complete product detail page with one click, improving visibility rates.
Why Is TikTok Fully Embracing AI?
AI capabilities are a key pillar for TikTok’s content growth transformation system.
For sellers with a large supply, quality products, and favorable pricing, it is essential to reduce costs not only in terms of production but also in standardizing processes. AI video generators can lower the content creation door threshold for more sellers to enter the TikTok marketplace.
At the same time, AI product detail generation can assist sellers in quickly completing product listings and detail page creations, significantly increasing visibility rates.
Additionally, TikTok Shop's U.S. site formally launched the “Shoppable Posts” feature in February, allowing sellers to create sales content directly from product images and connect it to product links. However, currently, it only targets competitive sellers, as well as businesses with T3 and above levels.
From a function perspective, the visual commerce feature provides a low-cost entry for new products, primarily focusing on several key points below:
- Unlimited number of visual contents distributed, with each image having an automatic flow suggestion.
- Supports scheduled publishing (up to 50 content pieces in the last 30 days).
- Supports automatic synchronization of Instagram visual contents (within 12 months).
Compared to video, TikTok's visual content creation requires lower input power, yet also provides sustainable automatic flow suggestions, while supporting direct linking for merchants, allowing users to buy through clicks, significantly shortening the conversion path.
AI + GMV Max: How to Transform Investment Strategies?
Starting from 2025, TikTok will fully shift to the GMV Max model, many sellers have encountered a challenge during the GMV Max usage period: the system can be slow, but the results are unstable.
GMV Max essentially is automating ad placements + intelligent distribution, aiming for “maximizing transaction value,” where TikTok's platform uses algorithms to search for users, match content, and push advertisements.
In comparison to traditional ad placements, GMV Max will simultaneously leverage automatic flow volume (short video/live broadcast) and advertising flow volume (advertising), as well as product turnover data to adjust forecasting, thus reducing the overall operational difficulty and increasing speed.
However, the downside is also very clear: the algorithms do not clarify ROI trends well, and GMV Max's key element is the content material; if content creation speed does not pick up, the system can only mean limited return modeling, and continuously burns out results.
Currently, TikTok's AI capabilities can allow sellers to generate inconsistent quantities of materials with different performance indicators in a very short time, used for running automatic flow volume and GMV Max investment tests.
This type of high-speed, low-cost material supply can ensure the system is no longer limited by the quantity of materials, enabling quicker identification of effective materials, forming a cycle in the system, to effectively enhance product turnover.
How Can Multiple TikTok Accounts Expand Overall Growth?
From AI-generated content to visual commerce, TikTok’s content creation door continues to lower, and the flow conversion path is getting shorter. Sellers want to genuinely boost their conversion rate, need to clarify a key point: how to make the data run out, making effective content expand rapidly?
Why Are Single Account Data Difficult to Scale?
Many sellers discover, during operational efforts, that a single account is too tough to maintain stable data outputs, as TikTok’s algorithms rely on the past performance of an account and interactive conditions each time, varying significantly from account to account.
A single account testing outputs may present:
- Accounts tend to be standardized, content styles can turn over.
- Historical data can impact new content effectiveness.
- Different products, different sales points mix together, making data difficult to distinguish.
Thus, with an increasing number of crossover sellers and teams, it is essential to start adopting multi-account testing methods to run their content and data. Through trying different account settings and testing goals, not only better aligns with TikTok's current recommendation algorithms, but sellers can also gain direct insights on content conversion data.
AI content brings "quick output," while account density brings "clear segmentation effects,” both together are essential to truly run out data outputs.
How to Operate Multiple TikTok Accounts at Low Cost?
When TikTok sellers shift from a single account to multi-account management, they have to consider several questions related to how to control account logins and management costs. If the operation environment and equipment are not only hinder effective operation rate, account stability will also have inherent risks. Meanwhile, the actual equipment purchase, maintenance, and workforce management costs can make it difficult for smaller teams.
With an increase in the number of accounts, unit equipment has become quite challenging to maintain high-speed testing and long-term operations; many sellers during their scaling phase will choose to outsource to cloud phone like DuoPlus Cloud Phone to unify equipment, environment, and account management, allowing GMV Max content testing to be more lively and controllable.
As a professional cloud phone, DuoPlus can assist you in managing multiple different TikTok accounts on the same platform simultaneously.
- Cloud Number allows real-time capturing verification codes, smooth access to TikTok accounts.
- Deployments truly ARM-based, separate Android environment connectivity stability.
- Support batch control on over a hundred devices, reducing redundant operations.
TikTok's gameplay is rapidly iterating, but directions are very clear, that is lower content gate, test more systems, directly transform more contacts. For sellers, it is critical not only to understand each new feature, but also to potentially build a suite of compliant operational growth paths.
While other sellers are still struggling with account management, knowing how to use tools to improve efficiency is the first step to rapid growth.
