As TikTok and other short video platforms become increasingly popular, for overseas users, YouTube remains an indispensable choice. Having your own YouTube account is the first step to enjoying high-quality content and content transformation.

For those looking to use YouTube to gain traffic, here are some key operational skills. This article will guide you through successfully subscribing to a YouTube account and provide effective operational skills to help you smoothly enter the realm of content transformation.

What are the core advantages of YouTube?

As one of the largest video platforms globally, YouTube boasts over 2.8 billion monthly active users, making it a key player in content creation, brand promotion, and cross-border marketing. Its main advantages include:

• Diverse content formats: Primarily offering long-form video content, it also includes short videos (Shorts), live streaming, and various other content formats, meeting users’ needs for depth and entertainment.
• Strong creator community: With its own creator community, it promotes interaction and collaboration among creators, enhancing audience engagement and sentiment.
• Integrated search engine: YouTube’s video and Google search engines are closely linked, allowing Google searches to prioritize YouTube content, driving external traffic.
• Multi-monetization options: Offering ad revenue, channel memberships, and brand collaborations, content creators can achieve different income streams.

How to subscribe to a YouTube account?

You can choose to use the website or the app to subscribe, so here are two scenarios for subscribing. It is important to note that when subscribing and using YouTube, you must maintain a secure online environment.

Subscribing to a YouTube account on a computer

1.Open the YouTube official website (www.youtube.com )

2.Click the 【Sign In】 button in the upper right corner.

3.Create an account.

If you already have a Google account, you can directly enter your email address to sign in (YouTube and Google are seamlessly connected).

If you do not have a Google account or want to create a new one, click 【Create Account】 and select a personal account.

4.Fill in basic personal information.

5.Complete email verification.

You can enter your existing email address, receive the verification code sent by Google, complete the verification, or create a new Gmail account and follow the prompts to proceed with verification.

6.Set a password for your YouTube account.

7.Enter your phone number for verification (depending on the specific situation of the subscription, there may be some direct phone verification).

On the left side, select the corresponding area code, then enter your phone number to receive the verification code.

8.Confirm account information, agree to privacy rights and terms, and your YouTube account will be successfully subscribed, allowing you to directly log in to YouTube.

Subscribing to a YouTube account on a mobile device

For users who frequently use mobile devices to log in to YouTube accounts, you can refer to the following subscription steps:

• Download the Google Play app (supporting all overseas applications), then download YouTube.

• Directly download YouTube from the App Store.

1.Open YouTube, click the profile icon in the upper right corner.

2.Directly log in with your Google account/create a new account. I clicked 【Create Account】, filled in basic personal information, and set a designated email address.

3.Set a password for your YouTube account.

4.Use your YouTube account to log in to YouTube.

What operational skills are essential for increasing YouTube traffic?

Once you have successfully subscribed to a YouTube account, if you want to achieve content transformation through the platform, how to operate your YouTube channel becomes particularly important. Here are two practical operational skills for everyone.

1. Create multiple YouTube channels

A single Google account can create up to 50 YouTube channels, and each channel can be independent. For content creators, having multiple channels can achieve:

• Testing different video content flows.
• Separating personal channels from work channels for personalized recommendations.
• Effectively increasing revenue from Adsense accounts (multiple channels’ income can be aggregated under the same account).

Steps to create a new channel: Click the profile icon in the upper right corner—enter settings—find “Add or manage your channels”—click to create a new channel.

2. Set up a video streaming list

A good streaming list can significantly increase the viewing time of your YouTube channel. For content creators, setting up a series of videos can achieve:

• Automatically playing the series of videos, increasing channel viewing time.
• Enhancing user experience, reducing manual searching for video content.
• Increasing the visibility of video content, enhancing the professionalism of the channel.

Steps to set up a video streaming list: Click the profile icon in the upper right corner—enter YouTube Studio—find the content tab where you publish your content—select the videos you want to add to the streaming list—add to the streaming list (select existing streaming lists/create new streaming lists).

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