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In the process of cross-border traffic, everyone is quite familiar with social media like TikTok and Facebook. However, creating an independent station may still lead to understanding the “Pin traffic,” which is to utilize the large traffic of overseas applications like Pinterest to attract users.
As a crucial element for visual marketing and the emotional connection of sellers, having a Pinterest account is the first step for sellers to gain traffic. This article will start from Pinterest’s traffic control, and organize different methods of downloading based on different devices, teaching you how to easily register a Pinterest account.
Why is Pinterest Suitable for Cross-Border Traffic?
1. Precise User Targeting, Strong Purchase Intent
According to Pinterest’s latest business report, over 70% of Pinterest users are female, and the strong visual appeal of Pin images is particularly suitable for promoting products like beauty, home decor, maternity, and fashion.
48% of users directly purchase products through Pin images. Additionally, Pinterest is dedicated to search-driven platforms, where users actively search for inspiration (like “summer fashion” or “home design”), making traffic more precise.
2. Long-Tail Traffic Effectiveness
Pinterest continuously promotes high-quality content, which can cover more users, and the content can shine through “keyword search + platform recommendations,” regardless of the traffic volume.
3. Platform Redefined
In 2025, Pinterest will enhance AI-generated Pin images and short video purchasing capabilities, better assisting users in showcasing products, while AI-generated images not only improve creation efficiency but also reduce operational thresholds.
Core Functionality of Pinterest:
On Pinterest, users can create various themed boards (collections) and then pin images, videos, and other content they like to their created boards.
Users can also add descriptions and links to each Pin, providing more information, leveraging Pinterest Lens, and users can upload images to search for similar content, corresponding to the functionality of “search similar products.”
For cross-border sellers, another very practical feature is “Shop the Look,” where users can click on product tags in Pins to directly jump to the purchase page, truly enjoying the shopping experience of “seeing is getting.”
How Does Pinterest Promote Products?
Each platform has its own promotion mechanism, and Pinterest’s traffic distribution core algorithm is based on user interaction to evaluate content quality, mainly having the following indicators:
Click-Through Rate (CTR): Does the cover image attract people? Does the title generate interest?
Save Rate: Do users save the Pin to their boards? If users save it, it indicates the content of the Pin is recognized.
Engagement Rate: Comments, shares, long clicks to view details, etc.
Link Click-Through Rate: Do users visit your designated independent station/blog external link through the Pin?
For cross-border sellers, the platform will also look at the engagement of each Pin image, even if your traffic volume is not high, high-quality Pins can still bring you observable conversion rates.
Pinterest’s traffic distribution has three pathways, collectively showcasing Pins on users’ recommendation pages.
Search Traffic: Users input keywords (like “minimalist style”), prioritizing displaying highly relevant Pins, such as highlighting minimalist decor in descriptions and tags.
Home Feed: Based on user engagement tags + historical behavior to recommend content (similar to algorithmic tuning).
Board Exposure: If your Pins are collected into other high-traffic boards, they will receive additional recommendations.
How to Register a Pinterest Account?
Registering a Pinterest account mainly has two methods, the key is to find the official website and app download method.
Method 1: Register on Pinterest’s Official Website (Desktop)
Visit Pinterest’s official website: https://www.pinterest.com
Click the Sign up button in the upper right corner
Choose a registration method:
Email registration: Enter an overseas email address and set a password
Quick login: Connect via Google account
Fill in your username, gender, birthday, and other basic information, and you need to select at least 5 interest tags
Verify email: Click the verification link sent by Pinterest to activate your account
Method 2: Register via the App (Mobile)
Registering and using Pinterest through the mobile app is a more common method, and different mobile devices require different operations.
— For users using Android devices, if you want to download Pinterest, the device’s app store may not be able to search for overseas social media applications, you need to assist with the Google Play store to download
or use some APK tools to download and install.
— For users using Apple devices, you can directly log in to the App Store with your US ID to download Pinterest.
— For those who want to lower the cost of cross-border marketing/sourcing, using tools like DuoPlus mobile to download and register Pinterest is a more convenient option.
Download Pinterest on your mobile device
Open the app and select the registration method
Email registration: Enter an overseas email address and set a password
Quick login: Connect via Google account (you can also directly log in with your Facebook account)
- Fill in your username, gender, birthday, and other basic information, and select at least 5 interest tags, and the account will be created successfully.
FAQ
1. How to bypass mobile number verification?
Starting in 2025, some regions will require a mobile number for registration, you can try using Google Voice or other virtual numbers for verification.
2. Which account should I choose, personal or business?
Both personal and business accounts can be linked in Pins, but business accounts can analyze data, advertising releases, etc., and everyone can proceed to open a Pinterest account based on their needs.
3. Can I have multiple Pinterest accounts?
Of course, Pinterest does not have a clear limit on account registration, multiple accounts only need to prepare different overseas email addresses for registration, but be careful about the different network environments and interactions for different accounts.
Thank you all for viewing this 【DuoPlus Mobile Cross-Border Specialty】, quality accounts and business development will not stop, and will continue to bring more quality content and cross-border goods, resource sharing. Click Register DuoPlus Account , get a monthly mobile device, and use it directly!
